Product Manager

1. Product Strategy & Roadmap:

• Define the product vision, strategy, and roadmap aligned with business goals and market opportunities.
• Conduct market research to understand customer needs, market trends, and the competitive landscape.
• Prioritize product features and enhancements based on business value, customer impact, and technical feasibility.

2. Product Development & Lifecycle Management:

• Manage the entire product lifecycle from ideation to development, launch, and post-launch evaluation.
• Collaborate with engineering, design, and marketing teams to ensure timely and successful delivery of products.
• Oversee product releases, ensuring new features are well-tested and meet customer expectations.

3. Customer & Market Research:

• Engage with customers, stakeholders, and sales teams to gather feedback and understand pain points and requirements.
• Conduct user testing, surveys, and interviews to validate product concepts and improve the user experience.
• Use data analytics to assess product performance, identify trends, and inform product decisions.

4. Cross-functional Collaboration:

• Work closely with engineering and design teams to translate product requirements into detailed specifications and user stories.
• Collaborate with marketing and sales teams to develop go-to-market strategies and ensure successful product launches.
• Act as a liaison between business and technical teams to ensure product alignment and prioritize efforts.

5. Feature Definition & Prioritization:

• Define and document product features, user stories, and acceptance criteria.
• Develop and manage a product backlog, prioritizing features and enhancements based on customer feedback and business needs.
• Work with development teams using Agile methodologies to plan sprints and release schedules.

6. Go-to-Market & Launch Planning:

• Develop and execute go-to-market plans for new product launches, working closely with marketing, sales, and customer support teams.
• Create product positioning and messaging that highlights the unique value proposition of the product.
• Coordinate product training for sales teams and ensure all necessary marketing materials and documentation are ready for launch.

7. Key Metrics & Reporting:

• Define and track key performance indicators (KPIs) to measure product success (e.g., user engagement, adoption, revenue growth).
• Analyze product data and provide insights to drive continuous improvement.
• Regularly report on product performance, roadmap progress, and customer feedback to stakeholders and senior management.

8. Post-Launch Product Management:

• Monitor product performance post-launch, identifying opportunities for improvements or feature enhancements.
• Address any issues or challenges that arise after launch, ensuring a positive customer experience.
• Continuously gather feedback and refine the product based on customer needs and market dynamics.

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field (MBA is a plus).
• 3–5 years of experience in product management or a related role (experience with digital products preferred).
• Proven experience leading cross-functional teams to deliver high-quality products.
• Strong understanding of product lifecycle management and Agile development methodologies.
• Proficiency in product management tools (e.g., JIRA, Trello, Confluence) and data analytics platforms (e.g., Google Analytics).
• Excellent communication, presentation, and leadership skills.

• Strong problem-solving and analytical skills.
• Ability to balance strategic thinking with attention to detail.
• Customer-focused mindset, with a passion for delivering value.
• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment.